Russian Brands

I don't really understand how Interbrand measures the brand value. I'm not sure if it is significant tool but this is valuable info for those who are interested in Russian market. Telecom is the only industry which was naturally created in aftersoviet time, without acquiring the state property. It is noticeable, that all three leaders of the industry are in the top 10. And we have only two oil companies there. Cool.

So, top 10 Russian brands in terms of value, 2008 (Interbrand, usd bln.)

1. Beeline, telecom, $7.4
2. MTS, telecom, $6.9
3. Baltika, beer, $2.4
4. LukOil, oil, $1.1
5. Rosneft, oil, $0.8
6. Megafon, telecom, $0.6
7. Sberbank, fiinance, $0.4
8. Alfa bank, finance, $0.38
9. Pyaterochka, retail, $0.35
10. NTV, media, $0.33

Logo of Beeline


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