Advertising and Business Opportunities
Way to Russia offers the following services to businesses:
Advertising on WayToRussia.Net: Reach Every Traveler
If you advertise your business on Way to Russia, you have a chance to reach most of your potential audience at once. For example, about 400 000 people (unique visitors) from the USA visited WayToRussia.Net at least once in 2016. According to the Russian tourism office, about 238 633 people from the USA visited Russia in 2016 on a tourist visa. About 42 529 people from Australia visited WayToRussia.Net in 2016, and about the same number of Australians visited Russia in 2016. Even if we consider that not every person who's looking at our site will actually travel to Russia, we still get a very good chance that a high proportion of those visitors are the actual travelers to Russia. Based on FIFA 2018 data (50 000 US citizens got a fan ID during that period) and a 50% spike in the interest to the city guides during that period, we estimate that about at least 5th person who looks at our site from a specific country is actually traveling to Russia. Therefore, as an advertiser you have a very good quality specialized channel to reach your potential customers through Way to Russia Guides (at least every fifth traveler - 20% - and maybe even more).
There are two ways to advertise your business on Way to Russia: banner advertising and listing inclusion.
That is why you are guaranteed highly targeted campaigns when you advertise with Way to Russia.
The price varies from £10 ($19 or 15 EUR) for positions A, B or C to £0.15 ($0.25) per click for text ads. The minimum contract is £200 ($380 US) per month. All terms are negotiable.
To add your banner to our system, just send us a message to dima at waytorussia point net
Travel Services Listings Inclusion
• Accommodation (B&Bs, hostels, and private hotels)
• Train Tickets (train ticket providers are listed)
• Apartment for Rent (short-term rentals)
• Tours (city and adventure)
• Russian Visa Support
• Taxi and Airport Transfers
• Business Services
• Airline Tickets
The price of inclusion depends on each particular case, but in general we work on the basis of 15% commission for each successful (paid) booking with a minimum fixed fee of £100 ($190 US).
To add your company to our listings, please, contact us.
If you were already approved, just follow the instructions to add a new company in the relevant listings section.
Way to Russia Statistics and Interesting Facts About Our Audience
The most popular Destinations Guides on Way to Russia are the guides to Moscow, Baikal, Trans-Siberian, Golden RIng, St. Petersburg, Far East [Vladivostok + Kamchatka], Kazan, Altay, Samara, Novgorod, and Sochi (in the order of popularity). Inside the city guides the most popular pages are the pages on getting around (city transport, arrival / departure and airports), Sightseeing & Museum pages, Accommodation and Clubbing guides — except for Kazan where clubbing seems to be more interesting than sightseeing.
Readers get highly engaged on the pages about Travel Services (mainly Russian Visa and Train Tickets) and Destination Guides (especially Baikal Lake and Altay) — those pages have the lowest bounce and exit rates, meaning that users continue navigating to other pages on WayToRussia.Net after visiting those sections.
Our visitors also spend a long time on the pages about the Russian culture (What is Russia) and practical advice (Practicalities, including our Expat guide) — on average they read every article for more than 4 minutes, which is a very good number in the times when the average attention span on the internet is about 1 minute long.
Regarding the Russian culture pages, people tend to be really interested in the Russian language, Russian people (especially Russian women), Russian food, history and music.
In the Practicalities guide the most popular pages are the advices on Russian traditions, passing customs, money, marriage and cell phone operators / internet, as well as the guides to settling in Russia.
More detailed statistics, including breakdown by countries and cross-segment performance is available upon request.
Clients about Way to Russia
Press about Way to Russia
(2006 edition, page 383)
Lonely Planet Guide to Russia and Trans-Siberian: "A much recommended resource for independent travelers to Russia, produced in Russia by Russian travelers - Waytorussia - Founded by Moscow university students, this slick site features visa and transport info."
(2003 and 2005 editions)
BBC: "Way to Russia - Actively run by a group of Russians with a passion for their country, this contains terrific and often entertaining information www.waytorussia.net"
(see bbc.co.uk - "BBC Recommends" section on the right or just make a search on Russia)
USA Today: "The travelers' information from WaytoRussia —www.waytorussia.net/Moscow/Guide.html— includes addresses of Internet cafes and tips on prepaid Internet cards. Check out "Getting to, from & around Moscow" to learn about public transit. And look to the top of the page for maps and a photo gallery."
(28 April 2004, See www.usatoday.com for the full text)
Go-Magazine (The Moscow Times):
"One of the most comprehensive Russia-travel web portals in English [...] They provide a generous selection of information about Moscow, St. Petersburg and several other Russian cities [...]"
July 8 - September 9 2005, Go-Magazine, The Moscow Times - http://www.go-magazine.ru/articles/show/255
Way to Russia can license original content (texts, photos and maps) to your company. All our texts and photographs are created by our staff writers and are maintained up-to-date. We never copy and paste information from Way to Russia, instead we create something new and relevant for our clients' purposes.
See some examples of our products:
• Guide to Russia for MosNews.Com - a popular English-language online Russian newspaper.
• Guide to Russia for TravellersLounge.Co.Uk
• Guide to Moscow for TimeOnline internet cafe, Moscow
The price of content license varies depending on your requirements. Generally, a mini city guide (text only - like the guide for TravellersLounge above) or a small article can be licensed for about £200 ($400), while a full-featured guide integrated in your company's website or guidebook starts at £2000 ($4000) - example: World Snowboard Guide above.
Please, contact us for more information.
Marketing Research and Consulting
Way to Russia staff provides consulting services to journalists, business people, and individuals. If you need to do a fact checking for your article or find certain information in Russia, we will be happy to help you. Our rates start at £50 ($60) per hour and can be negotiated depending on the services you require.
Please, contact us for more information.
We also offer marketing research of the Russian travel market and online travel market worldwide. During 10 years of work we've accumulated a lot of useful and interesting information about the local travel market, aggregate purchasing patterns, popularity of various destinations in Russia and beyond. If you'd like to get a sample of our bi-annual publications for travel industry professionals, please, contact us.
Way to Russia Structure
The website WayToRussia.Net and all affilliate websites are privatly owned by a group of partners. If you would like to learn more about members of our team, please, see About Us section.
The British company Ways Ltd is exclusively authorized to sell advertising space on Way to Russia and to arrange commercial partnerships.
Way to Russia Guides is a partner of the Special Agency network.
Ways Ltd details:
Director: Dmitry Paranyushkin
Company number: 5039341
Registered office: England
Telephone: +44 (0)207 993-8896
E-mail: billing ATT waytorussia POINT net
Please, send all post to:
Ways Ltd, c/o Clever Accounts
Clever Accounts Limited, Carrwood Park, Selby Road, Leeds, West Yorkshire
LS15 4LG, United Kingdom
Comments, Questions, Feedback?