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WayToRussia.Net
Business Opportunities
WayToRussia.Net
is the most popular guide to Russia on the internet visited
by more than 1.5 Mln people every year and 789 000 of them
are from USA, UK, Canada and Australia. At the same time, around
550 000
Americans, Britons, Canadians and Australians visited Russia
in 2006. So there's a high-chance that most English-speaking
people who traveled to Russia in 2006 used Way to Russia to plan
their journey!
We have been recommended as the best Russian
travel portal by The
Lonely Planet and Rough
Guides, BBC, USA
Today, The
Moscow Times newspaper,
The Daily
Telegraph,
The Guardian, Toorista
travel
portal
and several other respected publications and organizations worldwide.
Way to Russia is an information resource, not a service
provider. We create original content about Russia and advertise
the best
travel deals on our site. We constantly monitor both
our content and the deals offered by our advertisers. This ensures
that our readers get the most up-to-date information and high-quality
services.
Way to Russia offers the following services to businesses:
• Advertising campaigns;
• Original content licensing (texts and photographs);
• Consulting and fact-checking;
Advetising on Way to Russia
If you advertise your business on Way to Russia,
you have a chance to reach all your potential audience at once and
we will show you how:
Currently (as of 01/2007) more than 140 000 people
visit Way to Russia every month, that is more than 1.4 Mln people
per year.
Most of our audience
comes
from
the USA
(about
36.3%), United Kingdom (12.4%), Russia (8.1%), Canada (4.5%),
Australia (3.2%), Germany (2.4%), France (2.4%), Italy (1.7%),
Netherlands (1.6%), and Turkey (1.5%) - (data from Google
Analytics, available upon request).
To illustrate a potential reach of advertising on Way to Russia,
let's compare this data to Russian
travel statistics. According to GosKomStat,
about 300 000 USA citizens visited Russia in 2006.
At the same time, about 500 000 Americans
visited Way to Russia in 2006. These data indicate there's
a high
chance that almost every USA citizen who is planning
a travel to Russia will visit our site.
By advertising with Way to Russia you have a chance to increase
brand awareness among all your prospective customers at once
and make sure that
they consider your offers before they travel to Russia.
How much more targeted
can your advertising be?
There are two ways to advertise your
business on Way to Russia: banner advertising and listing inclusion.
There are four available banner positions: two graphic
ads at the top of each page (A and B),
a visual
ad
at the right column (C), and text
ads (D).
We always work very closely with each advertiser to
identify the sections of our site where their ads will appear.
Our goal is to bring the most interesting content to our readers
and we believe that good, relevant advertising is a very useful
addition
to the information on our site.
That is why you are guaranteed highly targeted campaigns when
you advertise with Way to Russia.
The price varies from £10 ($19 or 15 EUR) for positions
A, B or C to £0.15 ($0.25) per click for text ads. The minimum
contract is £200 ($380 US) per month. All terms are negotiable.
To add your banner to our system, just register as a
new advertiser at Way
to Russia Ad Revenue system, add your banners, and then contact
us to
arrange the payment.
If your business provides high quality and original services
to customers, we may consider including it to our travel services
listings. We have the following listings on Way to Russia:
• Accommodation (B&Bs,
hostels, and private hotels)
• Train
Tickets (train ticket providers are
listed)
• Apartment for
Rent (short-term rentals)
• Tours (city and adventure)
• Russian Visa Support
• Taxi and Airport Transfers
• Business Services
• Airline Tickets
The main conditions for inclusion are that (1) all your
customers receive a reply within 24 hours; (2) fair combination
of price and quality; (3) reliability, privacy, and security
for the customers;
The price of inclusion depends on each particular case, but in
general we work on the basis of 15% commission for each successful
(paid) booking with a minimum fixed fee of £100 ($190 US).
To add your company to our listings, please, contact
us.
If you were already approved, just follow the instructions to
add a new company in the relevant listings section.
Currently (as of 01/2007) more than 140 000 people visit Way to Russia every
month, that is more than 1.4 Mln people per year. Most of our audience comes
from the USA (about 36.3%), United Kingdom (12.4%), Russia (8.1%), Canada (4.5%),
Australia (3.2%), Germany (2.4%), France (2.4%), Italy (1.7%), Netherlands (1.6%),
and Turkey (1.5%) - (data from Google Analytics, available upon request).
In
average about 16,000 pages are viewed daily and each visitors on average spends
about 1 min 50 seconds on each page (data for the 500 most popular
pages),
which
shows
that Way to Russia content is very interesting
for our readers. Each reader views 4 pages in average .
The most popular sections of
the site are:
Data from 14 December 2006
until 14 January 2007 from Google Analytics. More detailed stats
is available upon request.
The most popular Destinations Guides on Way to Russia
are the guides to Moscow, Trans-Siberian, St. Petersburg, Vladivostok,
Novosibrisk,
Irkutsk and Golden Ring. Inside city guides the most popular pages
are the Arrival / Departure, Clubbing, and Accommodation guides.
The most popular pages on Way to Russia are
the main index page (viewed about
16000 times monthly), as well as the Russian
Food page (10000 main page / 18000 all sections), Russian
Language tutorial (10000 / 34000), train
ticket order page (7000) - data Google Analytics (01/2007).
The average CTR is 1%.
We marked with bold the most interesting sections for advertisers
in our opinion. For example, banner advertising will work the
best in Moscow and St. Petersburg guide as well as Practicalities
section, as about 40% of visitors are looking to leave the site
when browsing these sections. At the same time, these sections
are where our readers spend the most time on the site, showing
that there's a great interest in their content.
The data below from Google Analytics shows the breakdown of
visits / pageviews by weekdays (data: 1 week January 2007).
The audience of Way to Russia grows about 80% each year. The
peak of growth rate is March to May when there is a seasonal
growth of interest to Russia.
More detailed statistics, including breakdown by countries and
cross-segment performance is available upon
request.
Read our clients' testimonials here.
Rough Guides to Russia: "Way
to Russia: Russia-based information portal with links to
providers of apartments [...] This website has a regularly updated
section
on the ever-changing
rules governing visas and registration"
(2006 edition, page 383)
Lonely Planet Guide to Russia and Trans-Siberian: "A
much recommended resource for independent travelers to
Russia, produced
in Russia
by Russian travelers - Waytorussia - Founded by Moscow
university students, this slick site features visa and
transport info."
(2003
and 2005 editions)
BBC: "Way to Russia - Actively run by a group
of Russians with a passion for their country, this contains
terrific
and
often
entertaining
information www.waytorussia.net"
(see
bbc.co.uk - "BBC Recommends" section
on the right or just make a search on Russia)
USA Today: "The travelers' information from
WaytoRussia —www.waytorussia.net/Moscow/Guide.html— includes
addresses of Internet cafes and tips on prepaid Internet cards.
Check out "Getting to, from & around Moscow" to
learn about public transit. And look to the top of the
page for maps and a photo gallery."
(28 April 2004, See www.usatoday.com for the full text)
Go-Magazine (The Moscow Times):
"One of the most comprehensive Russia-travel web portals in English
[...] They provide a generous selection of information
about Moscow, St. Petersburg and several other Russian cities [...]"
July 8 - September 9 2005, Go-Magazine,
The Moscow Times - http://www.go-magazine.ru/articles/show/255
Content Licensing
Way to Russia can license original content (texts,
photos and maps) to your company. All our texts and photographs
are created by
our staff
writers
and are maintained up-to-date. We never copy and paste
information from Way to Russia, instead we create something
new and relevant for our clients' purposes.
See the examples of our products:
• Snowboard Guide to Russia created for The
World Snowboard Guide - the most popular independent snowboarding guide
in the world.
• Guide to Russia for MosNews.Com - a popular English-language
online Russian newspaper.
• Guide to Russia for TravellersLounge.Co.Uk
• Guide to Moscow for TimeOnline
internet cafe, Moscow
The price of content license varies
depending on your requirements. Generally, a mini city
guide (text only - like the guide for TravellersLounge
above) or a small article can be licensed for about £200
($400), while
a full-featured guide integrated in your company's website
or guidebook starts at £2000 ($4000) - example: World
Snowboard Guide above.
Please, contact us for more
information.
Consulting and Fact Checking
Way to Russia staff provides
consulting services to journalists, business people,
and individuals. If you need to do a fact checking for
your article or find certain information in Russia, we
will be happy to help you. Our rates start at £30 ($60)
per hour and can be negotiated depending on the services
you require.
Please, contact us for more information.
Way to Russia Structure
The website WayToRussia.Net and
all affilliate websites are privatly owned by a group
of partners.
If you would like to learn more about members of
our team, please, see About
Us section.
The British company Ways
Ltd is
exclusively authorized to sell advertising space on
Way to Russia and to arrange commercial partnerships.
Ways Ltd details:
Director:
Dmitry Paranyushkin
Company
number: 5039341
Registered office: England
Telephone: +44 (0)207 993-8896
E-mail: billing ATT waytorussia POINT net
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